Achieve world-class deliverability with unique solutions to optimize your email marketing program and drive results for increased revenue.
Achieve world-class deliverability with unique solutions to optimize your email marketing program and drive results for increased revenue.
So where do they go? Some emails get blocked by mailbox providers. Some emails get sent to the junk or spam folder. Getting emails delivered to the inbox involves more than just hitting send.
Inbox placement and reputation are critical to the success or failure of your email marketing program and your email return on investment. We help email marketers maximize their subscriber reach by providing the data and insights you need to ensure emails get to the inbox.
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“Return Path solutions give us peace of mind that our messages are reaching the inbox, which allows us to focus our efforts on creating compelling and successful campaigns. Instead of monitoring each and every campaign, Return Path Platform does that for us and alerts us if a particular segment is blocked at a mailbox provider. If that happens, we can immediately isolate the issue and resolve it, improving our overall campaign performance.”
Lee Brine, Senior Director, CRM at Vimeo
Return Path Certified senders see placement rates that are 32.5 percentage points higher than non-certified senders.
Email marketers with higher average email open rates are 29% more likely to use inbox placement monitoring technology.
Marketers using email preview technology are 25% more likely to have higher open rates.
With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.